Our Story

Revolutionizing pet hygiene, the Filipino way.

Paw Pow Pet Essentials Co. is a Filipino-founded pet wellness brand delivering locally sourced, hypoallergenic, antiparasitic pet powder — crafted from sustainable resources in the Highlands of Mindoro and designed for the tropical climate.

Our Vision

"To revolutionize pet hygiene by providing innovative, hassle-free solutions that keep pets fresh, healthy, and happy — without the need for frequent baths. Paw Pow envisions a future where pet care is effortless, enjoyable, and accessible for every pet owner."

Our Mission

"Paw Pow is dedicated to revolutionizing pet hygiene through innovative, powder-based solutions that eliminate the need for frequent, water-intensive baths — empowering pet owners with a safe, mess-free way to keep their pets clean, comfortable, and healthy, and setting a new standard for modern pet care."

PawPow Pet Powder

Our promise

Every bottle is talc-free, non-toxic, and infused with citronella, sulfur, peppermint, and patchouli — natural ingredients known for cooling, deodorizing, and repelling ticks and fleas. Safe for all pets, all breeds, and all life stages, including newborns and expectant animals.

  • Talc-free & non-toxic

    Plant-based ingredients, gentle on skin.

  • Hypoallergenic & antiparasitic

    Repels ticks and fleas naturally.

  • Instant cooling & deodorizing

    Built for the Philippine climate.

  • Safe for all life stages

    Newborns, seniors, and expectant pets.

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Meet the founders

Six student entrepreneurs from De La Salle University — Manila, united by a shared commitment to pet wellness, sustainability, and social impact.

Ted Jacob Laminta

Chief Executive Officer

King Ramses Lontok

Chief Financial Officer

Royce Romeo Uy

Chief Operating Officer

Jason Alfred Young

Chief Marketing Officer

Raphael Miguel Lopez

Chief Human Resources Officer

Daniel Dave Andres

Chief Technology Officer